Research Paper
Management approaches in the field of smart
fahime mahavarpour; feiz davood; Morteza Maleki MinBashRazgah
Abstract
Augmented Reality (AR) is an emerging topic for managers across different disciplines While augmented reality technology literature is growing, there is no comprehensive analysis of augmented reality technology in marketing transformation The research aims to bridge the knowledge gap by providing a multifaceted ...
Read More
Augmented Reality (AR) is an emerging topic for managers across different disciplines While augmented reality technology literature is growing, there is no comprehensive analysis of augmented reality technology in marketing transformation The research aims to bridge the knowledge gap by providing a multifaceted bibliographic overview of augmented reality technology literature in marketing and reveal its trends, areas of focus and intellectual foundations. The study is based on 496 articles published on Web of Science between 1996 and 2023. According to the findings, the concept mainly revolves around seven main areas: human-machine interaction in future of digital marketing and Metaverse, advertising and customer response in online purchases, marketing challenges in industry 4 and new technologies, the effect of virtual technology on customer loyalty in retail, adoption of behavioral technology of Tourism customers, augmented reality technology marketing in the decision-making process of buyers and brands, and finally the richness of social media in e-commerce in Covid 19. While priorities and research topics have evolved over time, key concepts such as buying experience, shopper behavior, buying decision making, technology adoption have been repeated. The three influential schools of augmented reality technology in marketing are associated with integrated theory, planned behavior theory (TPB) and cognitive evaluation theory that have shaped the intellectual foundations of the discipline but we believe that a greater diversity of fields is needed to examine and describe augmented reality technology in marketing transformation.
Research Paper
Data science, intelligence and future analysis
Mohammad Amin Yalpanian; Iman Raeesi Vanani; Mohammad Taghi Taghavifard
Abstract
The ever-increasing development of digital technologies has brought about significant changes in business performance. The increase in the number of published articles on this topic also shows the special attention of researchers in information systems, business management, and innovation. While digital ...
Read More
The ever-increasing development of digital technologies has brought about significant changes in business performance. The increase in the number of published articles on this topic also shows the special attention of researchers in information systems, business management, and innovation. While digital changes are inevitable in the digital age, previous research has been limited to a specific domain. This research aims to identify key themes and macro topics through a systematic review of 201 articles from 2018 to 2023 through two high-quality databases (Scopus and Web of Science). First, using thematic analysis, the main themes are identified, and their relationships are investigated from the perspective of digital technology development. In the next step, by using topic modeling (Latent Dirichlet Allocation), the major domains of the impact of these technologies will be investigated, and future research trends will be identified using the scientometric approach. The innovation of this research is designing a thematic network through in-depth text review and text mining analysis, which leads to a better understanding of the relationships between critical components. In the last step, recommendations are given to researchers and managers to conduct future research.
Research Paper
Management approaches in the field of smart
Shiva sadat Ghasemi; Abbas khamseh; Seyed Javad Iranban
Abstract
In the contemporary landscape of technology-driven industries, the integration of artificial intelligence into technology scouting is imperative for enhancing innovation and sustaining competitiveness. This research aims to forge a framework for technology scouting based on artificial intelligence, with ...
Read More
In the contemporary landscape of technology-driven industries, the integration of artificial intelligence into technology scouting is imperative for enhancing innovation and sustaining competitiveness. This research aims to forge a framework for technology scouting based on artificial intelligence, with a specific focus on technology-based companies. Employing a qualitative approach, data collection utilized the meta-synthesis method devised by Sandelowski and Barroso. This involved a systematic review of 28 articles relevant to the research goal out of a pool of 253 primary articles. The final selection of articles was based on predefined inclusion criteria. The research's validity was confirmed through adherence to criteria, team meetings, expert consultations, and an exhaustive audit for theoretical consensus, while reliability was ascertained through the Critical Evaluation Skills Programme. The framework spans five dimensions: technology scouting tools, technology life cycle, firm environment, firm's approach to the environment, and firm's absorptive capacity. The findings underscore the pivotal role of AI-based technology scouting tools, elucidate the nuanced dynamics of the technology life cycle, and reveal the multifaceted aspects of the enterprise environment. The research outlines strategic approaches for navigating the evolving technology landscape, underscoring the imperative of absorptive capacity for the effective utilization of artificial intelligence technologies. By delivering actionable insights and strategic counsel, this research serves to furnish technology-based companies with a robust underpinning for negotiating the intricate intersection of AI and technology surveillance. In doing so, it propels sustainable growth, fortifies competitive advantage, and fosters enduring innovation.IntroductionIn the dynamic world of technology-driven industry, the role of strategic technology management, particularly in the technology selection and acquisition phases, cannot be overemphasized if success is sought in innovation-driven companies. Focusing on technology-oriented companies that currently face a rapid industrial evolution, the present study highlights the indispensable role of technology scouting, equipped specifically with artificial intelligence (AI), in grappling with the imminent competitive environment. The study proposes a framework that anticipates a future where AI plays a central role in technology acquisition and that strives to enhance absorptive capacities by bridging the adaptation gap. Drawing upon AI, the propsoed framework not only ensures proper technology selection by firms but also drives them toward cutting-edge technological innovations. Serving as a guide for decision-makers, technology strategists, and specialists, the study is expected to contribute, both theoretically and practically, to the understanding and advancement of technology scouting in tech-driven companies. Moreover, it explores and identifies the needs of organizations navigating the intricate technology landscape to derive actionable insights that ensure sustainable innovation leadership.What is the framework for technology scouting based on artificial intelligence in technology-oriented companies? Literature ReviewIn today's rapidly evolving tech landscape, it is essential to cope with the changing business environment (Kujawa and Paetzold, 2019). Ahammad et al. (2021) linked strategic agility to search strategies. Wang and Quan (2021) studied the impact of technology selection uncertainty on firms’ absorptive capacity. Vuorio et al. (2018) explored the significance of competitive edge in tech-driven enterprises. Kerr and Phall (2018) developed a scouting process model. Nasullaev et al. (2020) reiterated the alignment of strategy and tech scouting. Xu et al. (2021) advocated patent analysis in scouting. Sikandar et al. (2021) reiterated patents' innovation measure. Tabrizi et al. (2019) observed a shift to tech-centric business models. Stute et al. (2021) noted the importance of AI in supply chain enhancement. Mariani et al. (2023) classified the motivations underlying AI adoption. Stahl et al. (2023) addressed AI ethics while D'Almeida et al. (2022) categorized AI applications. Wang et al. (2020) identified AI algorithms. Despite these efforts, scant research has been reported on tech transformation, especially AI. This study adopts the meta-synthesis method to explore the digital transformation complexities, focusing on AI's transformative potential and bridging the gaps to derive a roadmap for navigating tech-driven industries. MethodologyEmploying a qualitative approach and the meta-synthesis method, a seven-step process (including goal setting, review, selection, extraction, analysis, quality control, and model development) was meticulously followed to develop an AI-based technological scouting model for advanced tech firms. A systematic search yielded 253 articles, 28 of which met the inclusion criteria and were validated through team meetings, software analysis, and expert consultation. Reliability was ensured since 89% of the articles received excellent scores via the Critical Evaluation Skills Program, indicating high quality. ResultsThe research adopted a classified analysis perspective, utilizing inductive analysis based on Sandelowski and Barroso (2007). This involves extracting primary codes related to AI-based technology observation in high-tech companies, identifying patterns through open coding, and classifying concepts into sub-categories and main categories via axial coding. Table 1Factors Affecting AI-Based Technology ScoutingCategorySubcategoryConceptsTechnology Scouting ToolOpen Source Intelligence (OSINT) ToolsWeb scraping tools, social media monitoring, online forums, patent databases, news aggregators, competitive intelligence tools, and data analytics platforms.Machine Learning and AI ToolsNatural Language Processing (NLP), predictive analytics, pattern recognition, chatbots, sentiment analysis, machine learning, and cognitive computing tools.Collaboration and Communication PlatformsOnline collaboration tools, project management platforms, virtual team collaboration, idea management, crowdsourcing, communication apps, and workflow automation.Technology Life CycleInnovation and InventionIdea generation, R&D, concept testing, prototyping, patenting, technology transfer, proof of concept, funding, collaborative research, and feasibility studies.Technology Adoption and DiffusionTechnology readiness, market analysis, adoption theories, market penetration, standardization, compliance, user testing, and overcoming adoption barriers.Technology Evolution and ObsolescenceContinuous improvement, iterative development, versioning, obsolescence management, legacy systems, discontinuation planning, sustainability, disruptive tech, and sunset planning.Company EnvironmentCompetitive Landscape AnalysisCompetitor mapping, SWOT analysis, industry benchmarking, market share analysis, competitive intelligence, PESTLE analysis, collaboration strategies, positioning, and sustainable advantage.Regulatory and Legal EnvironmentIntellectual property management, standards compliance, regulatory impact, patent landscape analysis, legal risk, data protection, ethics, antitrust, government policies, and international regulations.Internal Organizational EnvironmentCulture, cross-functional collaboration, governance, change management, talent, agile structures, infrastructure, decision-making, metrics, and employee engagement.The Company's Approach in Facing the EnvironmentInnovation Strategy FormulationRoadmapping, open innovation, blue ocean strategy, core competency analysis, innovation ecosystems, portfolio management, ambidextrous approach, horizon scanning, lean methodologies, and design thinking.Adaptive and Resilient PracticesCrisis management, scenario planning, risk management, agile project management, supply chain resilience, continuous learning, adaptive capabilities, technology portfolio flexibility, and fostering innovation culture.Strategic Alliances and PartnershipsCollaborative innovation, joint ventures, technology ecosystems, university-industry collaborations, innovation networks, open source, licensing, technology transfer, competition, and strategic partnerships.Absorption Capacity of the CompanyLearning and Knowledge ManagementOrganizational learning, knowledge creation, sharing platforms, communities of practice, intellectual capital, training programs, technology scouting, learning culture, and tacit knowledge transfer.Resource Allocation and UtilizationTechnology budgeting, allocation models, ROI analysis, portfolio management, cross-functional sharing, resource efficiency, project prioritization, dynamic reallocation, innovation finance, and risk management.Adoption of Emerging TechnologiesScanning trends, piloting new tech, foresight methodologies, early adoption, readiness assessments, and collaborative ecosystems for adoption, mitigating risks, cross-functional teams, integration, and continuous monitoring. DiscussionTo address the crucial gap in technology scouting in technology-oriented companies involved in the joint AI and technology scouting, the study develops a framework of five dimensions. Open-source smart tools and machine learning are explored as essential components of the "Technology Scouting Tool"dimension to contribute to the development of a cohesive strategy. The "Technology Life Cycle" dimension guides the firm through the innovation, adoption, and evolution stages. The "Company Environment" dimension adopts a multifaceted approach, considering competitive analysis, regulatory factors, and internal dynamics. The strategic components of the "Firm's Approach to the Environment" underline the contributions of innovation strategy, adaptability, and alliances while "Firm's Absorptive Capacity" offers practical insights by underscoring learning, resource allocation, and technology adoption. ConclusionThe proposed framework provides a strategy tailored for tech-oriented firms incorporating AI into scouting and offers strategic insights across the five dimensions to tackle nuanced challenges in the technology landscape. Advocating advanced open-source tools and strategic approaches, it explores the technology life cycle, considers diverse aspects of firm environment, and launches an AI-driven future. Acknowledging limitations and emphasizing proper deployment of AI, the study lays the foundations for future studies to validate and expand the framework while ensuring responsive and sustainable application of AI-based surveillance technologies in corporate contexts. Keywords: Artificial intelligence, Technology scouting, Technology-oriented companies, Digital transformation.
